The Complete Guide to Call Avoidance: Strategies and Policies for Call Centers

Have you ever wondered why the phone seems to ring endlessly when trying to reach customer support? It could be due to a phenomenon known as call avoidance. The impact of call avoidance on customer satisfaction and overall business performance is significant. In this blog post, we will explore the concept of call avoidance, its causes, and strategies to effectively combat it in call centers.

Key Takeaways

  • Understanding call avoidance is essential for providing quality customer service
  • Creating an effective strategy requires identifying and resolving root causes, skill-based routing, open communication & feedback
  • Establishing a comprehensive policy with clear expectations and guidelines, disciplinary actions/rewards plus utilizing technology & alternative channels are key elements of success.

Understanding Call Avoidance: Definition and Causes

Call centre avoidance is a pervasive issue in the call center industry that has a direct bearing on customer satisfaction and bottom-line performance. Understanding the underlying causes of call centre avoidance and strategizing to address them is imperative for call center leaders.

This approach enhances call center performance and guarantees a positive customer experience.

The Complete Guide to Call Avoidance: Strategies and Policies for Call Centers

Definition of Call Avoidance

Call avoidance refers to the deliberate actions taken by agents to evade responding to phone calls or decrease incoming call volumes, essentially avoiding calls. This behavior can lead to extended waiting times, fewer calls being addressed, and low customer satisfaction ratings, ultimately harming the overall customer experience.

Various avoidance strategies include:

  • Taking extended breaks
  • Utilizing voicemail to circumvent calls
  • Transferring calls to other agents
  • Prolonging the conversation with one client to avoid responding to another.

Causes of Call Avoidance

Call avoidance is often driven by factors such as:

  • Difficult customers
  • Workplace stress
  • Inadequate training
  • Pressure to meet performance metrics

Customer service agents may experience high levels of stress and pressure, leading to a lack of psychological safety in the workplace and burnout from dealing with difficult customers.

A fear of taking calls due to insufficient training can also lead to intentional call avoidance. Recognizing and tackling these issues is vital to uphold high-quality customer service and a healthy work environment.

Target Call Out Policy

A target call out policy is a structured approach employed by organizations to identify and highlight specific objectives, goals, or initiatives within a strategic framework. This policy serves as a directive that outlines the precise criteria and methodology for singling out these targets. The aim is to ensure clarity and alignment across the organization regarding what needs to be achieved and what areas require heightened focus. Typically, a target call out policy delineates the rationale behind the selection of these targets, the metrics for evaluation, the responsible parties, and the timeline for achieving them. This policy facilitates effective communication, transparency, and accountability, essential components for successfully driving organizational progress and meeting strategic objectives.A call center manager discussing call avoidance strategy with team members

Developing an Effective Call Avoidance Strategy

A call center manager discussing call avoidance strategy with team members


Managing call avoidance effectively requires focus on three key areas: pinpointing and solving root causes, applying skill-based routing, and promoting open communication and feedback from agents.

Focusing on these areas enables call centers to devise a robust call avoidance strategy which not only limits call avoidance instances but also boosts the overall performance.

Identifying and Addressing Root Causes

Addressing the underlying causes of call avoidance, such as agent burnout and inadequate training, is the cornerstone of an effective call avoidance strategy. By understanding and addressing these factors, call centers can develop targeted solutions that will help minimize call avoidance and improve agent performance.

Creating a supportive work environment requires call center management to show attentiveness to employees’ needs, addressing their concerns and meeting their demands.

Implementing Skill-Based Routing

Skill-based routing is an effective strategy for reducing call avoidance. By ensuring that inbound calls are routed to agents who possess the requisite skills and expertise, call centers can:

  • Decrease call escalation rates
  • Attempt to address issues with a single interaction
  • Improve call center efficiency
  • Help agents feel more confident and proficient in handling customer calls
  • Reduce call avoidance behaviors.

Implementing skill-based routing requires call centers to:

  • Assess their team
  • Categorize their skills
  • Set up routing rules
  • Activate skill-based routing in their call center software or platform.

Encouraging Open Communication and Feedback

Open communication and feedback from agents play a pivotal role in improving call avoidance strategies. Agents’ feedback can provide valuable insights into the challenges they face and the factors contributing to call avoidance. Fostering a culture of open communication and actively seeking feedback from agents allows call centers to uncover areas for improvement and proactively tackle the root causes of call avoidance.

Moreover, incorporating agent feedback can lead to a more inclusive and collaborative work environment, contributing to the development of more effective call avoidance strategies and improved overall performance.

Business Casual Target

Understanding the business casual target is essential for creating a professional and approachable workplace appearance. The term “business casual target” refers to the specific dress code expectations within an organization or industry. This target varies based on the nature of the business, its culture, and its clientele. It encompasses the appropriate blend of formal and informal attire, striking a balance between professionalism and comfort. Adhering to the business casual target reflects an understanding of the company’s expectations and a commitment to projecting a polished image while allowing for a more relaxed and versatile style of dressing in comparison to traditional business attire. Meeting this target ensures individuals present themselves appropriately in the workplace, enhancing their credibility and contributing to a positive professional environment.

Establishing a Comprehensive Call Avoidance Policy

A call center manager setting expectations and guidelines for call avoidance policy

A comprehensive call avoidance policy is essential for maintaining high-quality customer service and minimizing instances of call avoidance. Such a policy should include clear expectations and guidelines, a balance between strictness and empathy, and appropriate disciplinary actions and rewards. Implementing effective call avoidance policies can greatly contribute to the overall success of a company’s customer service efforts.

Implementing a comprehensive call avoidance policy allows call centers to cultivate a supportive work environment that motivates agents to assume ownership of their responsibilities and aim for excellence.

Setting Clear Expectations and Guidelines

Establishing clear expectations and guidelines for agents is paramount in reducing call avoidance and ensuring consistent customer service. Examples of clear expectations and guidelines include:

  • Defining the customer journey
  • Communicating expectations regarding call volumes, response time, and quality of service
  • Outlining the consequences of call avoidance

Setting and communicating these expectations assist call centers in helping agents comprehend their responsibilities and the effect of their actions on customer satisfaction and overall performance.

Balancing Strictness and Empathy

A successful call avoidance policy strikes a balance between strictness and empathy. While it is important to maintain high standards and reinforce adherence to policies, it is equally crucial to consider agents’ well-being and prevent burnout. Overly strict policies can lead to employee burnout and reduced customer satisfaction, making it essential for call centers to balance the need for high performance with an empathetic approach to agent well-being.

Call centers ought to foster a culture of understanding and support for call center agents, while maintaining agent accountability.

Disciplinary Actions and Rewards

Implementing fair and consistent disciplinary actions is an essential aspect of a comprehensive call avoidance policy. Consequences for call avoidance, as well as excessive breaks, may include warnings, suspensions, or termination.

On the other hand, rewards and recognition can boost agent morale and reduce call avoidance. Examples of rewards include:

  • Bonuses
  • Recognition
  • Promotions
  • Other incentives tied to performance metrics such as CSAT scores or call resolution rates

Provisioning a balanced system of disciplinary actions and rewards allows call centers to inspire agents to actively engage in call handling and concentrate on delivering exceptional results.

Target Employee Handbook

The Target Employee Handbook is a comprehensive document that serves as a vital resource for all Target team members. This handbook encapsulates the essential policies, guidelines, and expectations that every employee should be familiar with during their tenure at Target. It outlines the company’s core values, mission, and vision, providing a clear understanding of what Target stands for and aspires to achieve. Furthermore, the handbook delves into specific details regarding employee conduct, benefits, safety protocols, and opportunities for growth and development within the organization. Regular updates and revisions ensure that the handbook remains a relevant and reliable reference guide for employees, fostering a culture of transparency, accountability, and alignment with Target’s objectives.

Utilizing Technology and Alternative Communication Channels

A call center agent using automated call response system


Leveraging technology and alternative communication channels can help manage call avoidance and improve customer service. Some ways to do this include:

  • Implementing automated call response systems
  • Offering omnichannel customer service, including live chat and messaging
  • Providing customers with more convenient communication options

These strategies can not only reduce call volumes but also enhance the overall customer experience.

Offering multiple channels for customer interaction enables call centers to cater to customer needs more effectively and efficiently, resulting in reduced call avoidance and improved customer satisfaction.

Automated Call Response Systems

Automated call response systems, such as interactive voice response (IVR) systems, can prioritize calls and handle simple inquiries, allowing agents to focus on more complex issues. By providing rapid and accurate answers to frequently asked questions, an automated call response system can help customers obtain the information they need without having to engage with a live agent.

This approach can remarkably lessen inbound call volumes and smooth out call center operations by effectively handling outbound calls, consequently decreasing call avoidance.

Omnichannel Customer Service

Omnichannel customer service encompasses live chat and messaging, providing customers with more convenient communication options and reducing call volumes. By providing multiple communication channels, such as email, SMS, social media, and self-service options, contact centers can reduce inbound call volumes as customers have alternative channels to interact with brands and address their concerns through the contact center.

In addition, integrating communication channels into a single platform ensures a seamless customer service experience, allowing agents to provide personalized, omnichannel support across all channels.

Monitoring and Measuring Call Avoidance


The monitoring and measurement of call avoidance is vital to maintain high-quality customer service and identify areas for improvement. Here are some steps to follow:

  1. Track key performance indicators (KPIs) related to call avoidance.
  2. Conduct regular reviews of call avoidance strategies and policies.
  3. Make adjustments to strategies and policies as needed to ensure effectiveness. By following these steps, call centers can ensure that their approach to call avoidance remains effective and adaptable to changing circumstances.

Furthermore, gathering employee feedback and customer satisfaction surveys can help call centers pinpoint areas where call avoidance may be occurring and make necessary adjustments to enhance customer service and agent performance.

Key Performance Indicators (KPIs)

An image showing a chart with the call avoidance KPI highlighted in green.

Call center KPIs, such as:

  • Call escalation rates
  • Average handling times
  • Call resolution rates
  • CSAT scores
  • Repeat calls

Can help identify call avoidance trends and measure the effectiveness of strategies and policies. Regular monitoring of these metrics allows call centers to pinpoint areas of concern and take proactive measures to tackle the root causes of call avoidance.

Additionally, KPIs can help agents focus on achieving their goals and meeting performance targets, discouraging call avoidance behavior and ensuring consistent, high-quality customer service.

Regular Reviews and Adjustments

Conducting regular reviews and amendments to call avoidance strategies and policies is vital for upkeeping their effectiveness and tackling evolving challenges. By gathering feedback from employees and customers, call centers can identify areas where call avoidance may be occurring and make necessary modifications to improve customer service.

Implementing strategies such as quality assurance programs and utilizing workforce management software can also help call centers effectively measure changes in call avoidance behavior over time and ensure that their approach remains responsive to changing circumstances.


In conclusion, call avoidance is a complex issue that impacts both customer satisfaction and call center performance. By understanding the causes of call avoidance, implementing effective strategies and policies, and leveraging technology and alternative communication channels, call centers can substantially reduce call avoidance and ensure a positive customer experience. Remember, the key to success lies in combining a comprehensive approach with regular monitoring, measurement, and adjustments to effectively address call avoidance and maintain high-quality customer service.

Frequently Asked Questions

What are the causes of call avoidance?

Call avoidance is often caused by a variety of issues, such as lack of knowledge, excessive workload, high-stress environments, poor team morale, process inefficiencies, or personal issues.

What are the consequences of call avoidance?

Call avoidance in call centers can lead to increased waiting times, fewer calls being handled, and poor customer satisfaction scores, resulting in frustrated and dissatisfied customers. This ultimately leads to a worse customer experience and an inability to serve its primary purpose of helping customers.

How do you deal with call avoidance?

To tackle call avoidance, it is important to identify the underlying cause, set expectations for agents, avoid a zero tolerance policy, implement skill-based routing, introduce self-service options, leverage omnichannel contact center solutions, and reduce call center agent burnout.

What is call avoidance?

Call avoidance is the act of deliberately avoiding or delaying answering customer calls, which can lead to a decrease in efficiency and an unsatisfactory customer experience.

What are the benefits of using technology and alternative communication channels to reduce call avoidance?

Technology and alternative communication channels offer businesses a wide range of benefits, such as reducing call volumes and providing customers with more convenient communication options. This helps to manage call avoidance and ultimately improves customer service.

Tehsin Bhayani

AirMason was born when Tehsin was trying to create a digital culture book, but couldn’t find any solutions in the market that had all the features he needed. In 2016, AirMason officially launched. In five years, AirMason has created thousands of handbooks for more than 1,000 clients around the world.

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