In today’s workforce, it’s hard to talk about a successful company without mentioning their killer culture. You know: the vision, values, language and beliefs — the foundation, really — that the company is built upon.
In the recruiting process, a strong culture is seen as a benefit to employees, who no longer only judge salary as the top indicator of satisfaction — they’re also looking for alignment between their values and their company’s values. By inviting your employees to immerse themselves in the fabric of your company, you’re giving them the autonomy to engage more strongly and feel invested in what they’re doing. That’s where retention comes into play.
It’s no surprise, then, that employers around the globe are finding effective ways to clearly communicate their culture to new and existing employees. A great place to start the conversation? Your employee handbook.
Your employee handbook is the first real piece of cultural identity that new employees engage with. Whether your handbook is a 200-page Word Document with top-to-bottom policy, or a colourful, visual and interactive extension of your brand — employee handbooks are an employee’s first chance to evaluate whether you actually walk your walk when it comes to culture.
Below is our take on the digital employee handbooks of four leading brands who inject innovation into everything they do.
1. Patagonia Employee Handbook (Check out the fullscreen version of the handbook, built with AirMason, here)
Patagonia, Inc. is an American clothing company that markets and sells outdoor clothing. The company was founded by Yvon Chouinard in 1973 and is based in Ventura, California.
2. Uber Employee Handbook (Check out the fullscreen version of the handbook, built with AirMason, here)
Uber is an American multinational ride-hailing company offering services that include peer-to-peer ridesharing, ride service hailing, food delivery, and a micromobility system with electric bikes and scooters.
Warby Parker is an American online retailer of prescription glasses and sunglasses, based in New York City.
Dyson Ltd is a British technology company established in the United Kingdom by Sir James Dyson in 1991. It designs and manufactures household appliances such as vacuum cleaners, air purifiers, hand dryers, bladeless fans, heaters, hair dryers, and lights.
Looking to make a lasting impact with employees? AirMason makes it easy to seamlessly digitize your company handbooks. With creative services, real-time updates, automated distribution, digital signatures and customer support, AirMason lets you update, distribute and track online employee handbooks — anytime, anywhere.